•Scarce does not mean valuable, abundant does not mean worthless

•End of information asymmetry: Customer is always smart

•Wager economy: Leveraging success is more important than avoiding failure

•Inclusivity: this is a two way street

•Corporate strategy: Schizophrenia rules

•Don’t compete, coopete

•Intangible markets: Catch the value where and when you can

•Measurement systems: Intangible is primary, tangible secondary